Lt Elad Grenadier, 21, was supposed to leave the army in a month. He then could have, and would have travelled overseas. But he did neither. Killed in an attack in Emmanuel in Israel, in 2002, he didn't even live to see his 22nd birthday...
Today, i met his father, a respected cardiologist Dr Ehud G., in town to promote a particular brand of stent. For the uniniated, a stent is a wire mesh type thing, with a balloon type thing inside, that doctors put in to keep your arteries wide open. So I sat through Grenadier senior's talk, all the while grinning as I thought of the absurdity of sponsorhip in medicine... and the cute but very married dude sitting next to me, another doctor, presumably from the US of A. (Before you ask, I'd noticed the ring)
I came away still thinking about various advertising strategies used today, and the various new avenues that ad guys had entered over the years (the cute married doc being completely forgotten by now), which would have been fine, if i hadnt needed to write an article on the meeting.
I sit at my computer and stare... not into space... not into the distance... but straight my computer screen, thinking, "350 words... where the 'eck was i supposed to bring those from?" After weighing my various options about an opening line, I figure, a simple straight opening along the lines of DrBlah came here to talk abt a buncha things, one being the saftey of this particular brand of stent... yada yada yada..." u get the drift, right?
Then it struck me. I hadn't made notes abt who this fantastic doc was. I mean, sure i had a piece of paper wid his name on it somewhere.... but where??? After seconds of frantic searching went by like long minutes, it struck me - GOOGLE! of course! why not? "because u don't know the man's name, dodo" a voice echoed in my miniscule cranial cavity. So i shuffled back in time, inside my head of course, and remebered Ehud... "good. that's a start. Now think harder," said the voice... and my brains came up with the connection, "somethin wid grenade in it.."
SO began the search. Ehud Grenade... "Do u mean ehud grenadier?" asked the ever helpful elf hidden in the Google server.. (you didnt actually think a machine could be THAT helpful, did you?) So, my head makes like a yoyo and i head off, looking for the father, only to be waylaid by the son.